Question 1

What is Generative Engine Optimization (GEO)?

Accepted Answer

GEO is the practice of optimizing content so AI engines — ChatGPT, Perplexity, Gemini, Google AI Overviews — retrieve it, trust it, and cite it in their answers. Where SEO targets a ranking on a results page, GEO targets being part of the answer itself.

Question 2

How is GEO different from SEO?

Accepted Answer

SEO optimizes for crawlers ranking pages; GEO optimizes for language models assembling answers. That shifts the work toward extractable structure (direct answers, FAQs, tables), verifiable evidence, entity clarity (schema, consistent naming), and corroboration across independent sources. Good SEO still helps — GEO builds on it.

Question 3

How does Horizon GEO measure AI visibility?

Accepted Answer

We crawl your page, run a deterministic audit of 30+ retrieval signals plus a technical audit of your HTML, schema, and AI-crawler access, then build a prompt universe of realistic buyer questions and test a sample of them against live search-grounded AI answers to compute your citation rate.

Question 4

Which AI engines does the audit cover?

Accepted Answer

Visibility testing uses Gemini with live Google Search grounding as a proxy for AI-answer behavior, and the report estimates per-engine visibility for Perplexity, Google AI Overviews, Gemini, and Copilot. We simulate engines rather than querying every consumer app live.

Question 5

What do I get free, and what does the $29 unlock?

Accepted Answer

The free preview includes your GEO Health Index, citation rate, pillar scores, and the top three fixes — no signup needed. The one-time $29 unlocks the full action queue, prompt universe, source-influence table, all five optimization plans, copy-paste deliverables, and PDF export.

Question 6

Is the $29 a subscription?

Accepted Answer

No. It is a one-time payment per report, processed by Stripe. Your unlocked report stays available permanently under My Reports.

Question 7

What is Agent GEO and the Agent Readiness Report?

Accepted Answer

Agent GEO is our second audit: where the website report measures whether AI search cites your content, the Agent Readiness Report measures whether AI systems discover and select your MCP server or agent. It checks official MCP Registry presence, syndication directories, the Anthropic and OpenAI directory-review rubrics, tool-metadata quality, a simulated run of Claude's tool search, and emerging trust standards. The free scan returns your grade and top issues; the full report is $49 one-time ($29 for existing customers).

Question 8

Can AI agents use Horizon GEO directly?

Accepted Answer

Yes. Horizon GEO runs its own MCP server at /api/mcp exposing two free tools — audit_mcp_server and get_agent_readiness_score — so Claude, ChatGPT, or any custom agent can run a scan programmatically. There is also a plain JSON scan API, a public verify page for every scan, and an embeddable live grade badge. Public grades are never improvable by payment.

Question 9

Do you store my content?

Accepted Answer

Anonymous audits are processed in memory and not saved. If you analyze while signed in, the report is stored in your account so you can revisit and unlock it; you can delete your reports at any time. We never use your content to train models.

Question 10

How long does an audit take?

Accepted Answer

About 60–90 seconds for a typical page: the crawl takes a few seconds, and most of the time is spent running live AI-answer tests across your prompt sample.